Thursday, February 7, 2008

Apple's new Feist: Yael Naim

In the event that anyone is wondering who that earnest, hopeful voice is on the new MacBook Air ads, here's the artist herself. I see Apple seeking to duplicate their success with Feist, not so much on behalf of the artist, but to maintain their own ouevre as cultural même providers beyond the tech industry. I'd say they did a bang-up job in selecting Yael Naim's "New Soul".

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